Strata

Strata is an independent fashion brand whose founder, Jason, approached me after dealing with slow site performance, theme bloat, and declining conversions on their existing Shopify setup. I rebuilt and optimized key parts of their storefront, improved conversion pathways, boosted SEO and performance scores, and removed outdated code and unnecessary apps that were dragging the site down. I also handled their GSuite setup to give the brand a professional email foundation, and supported their retention efforts by managing Klaviyo email campaigns and SMS outreach. The result is a faster, cleaner, and more effective Shopify experience that drives better engagement and conversions.